About Us

Sam Williams

CEO Of SW Signature Cosmetics

I am Sam from SW Signature Cosmetics. I have been in the makeup artistry industry for just under 5yrs. The passion has always been there. It has always been my dream to be able to have my own cosmetics brand. SW Signature Cosmetics came from my makeup artistry business 'Beauty By SW Signature.'

Lashes were a huge part of my life. When I was in my teens, I used to spend an hour on my lashes just to make sure they looked perfect. I love how lashes can completely transform and complete any makeup look. Each lash in our range has been carefully designed to cover the needs of all our customers. 

Why Choose Us?

The lashes are made of high-end quality and come in both Mink and Silk ranges. The lashes are super lightweight and compliment any makeup look. 

Our lash range has been carefully designed to suit our customers needs.  

If you are looking for quality combined with value for money, then look no further. Did you know every lash can be worn between 15 - 20 times? Making these lashes a must have in your makeup bag.

We also offer a 60% MUA discount. 

They were great. They didn't even move with all my crying. So light aswell xx

Liz Monaghan
Mother Of Groom

Brill. I love them! I save money cos I can re-use them so much. The £3 - £5 was crazy and they gone after 1 wear and deformed.

Leora Monghan
Ireland

I can never put lashes on myself. But Sam's lashes are so easy to apply, even I can do it. So fluffy & light.

I just went to get some shopping done and the attention I got.

Sama
Owner Of Sama's Aesthetics.

Hey Hun, I just wanted to say two years later I'm still rocking your lashes Nd they're brilliant.  I'll never buy another product brand again lol. I always go back to yours. 

Nicole
Padnas